Many home sellers are surprised to learn that approximately 55% of all buyers come from referrals between
brokers and their vast network of contacts. Approximately 17% of buyers come from inquiries stimulate by “for
sale” signs in yards. The remaining 27% of buyers come from a combination of the real estate company’s
reputation and image, open houses, and advertising or other promotional efforts. Obviously, the most productive
source of buyers is working closely with other brokers, and this is where your listing broker begins.
WHEN IT’S “SHOW TIME”
every effort to accept all appointments—you never know when your buyer will walk through the front door. Also,
have the property brochure available with utility bills, MLS profile, house location survey, etc.every effort to accept
all appointments—you never know when your buyer will walk through the front door. Also,
have the property brochure available with utility bills, MLS profile, house location survey, etc.
IF YOUR’RE HOME
If you’re home, greet the prospects at the door and politely excuse yourself and leave the selling to us. (Perhaps
check the baking or take the dog for a walk.)
Buying a home may be the largest single purchase a family will make in a lifetime. It is a serious matter for them;
therefore, too many distractions could spoil the sale. We have found over the years that a number of pointers make
things a little easier for your Sales Associate and the buyers.
Too many people present during inspection may make the potential buyer feel like an intruder, which makes it
difficult for selling broker and buyer to beat ease.
It’s better that you and your children busy yourselves in one part of the house or outside, rather than tagging
along. The broker knows the buyer’s desires and can better emphasize your home’s features.
Quiet is the ideal environment. Noise is distracting, so don’t have the radio or TV on—the broker and the buyer
need to hear each other!
It’s better to keep pets out of the house. Buyers may be timid around an unfamiliar animal.
Chatting with a potential buyer may dilute the broker’s ability to resent your home’s features in the best light. If
asked a question, respond honestly, but diplomatically refer questions to the broker.
The lived-in appearance makes it a home. There’s no need to apologize for its appearance. Let the trained broker
answer any objections.
Many a sale has been lost by trying to dispose of furniture and furnishings to the potential buyer. Wait until after
the sale is made.
Your listing broker is most qualified to bring negotiations to a favorable conclusion.
Do not discuss price, terms, possession, or other factors with the potential buyer.
IF YOU’RE NOT HOME
Have the house ready and enclose pets in the basement, garage or back yard. Selling brokers may leave their
business cards or register at the listing broker’s office, depending on local custom. Be sure to keep any cards and
give them to your listing broker as soon as possible for follow-up. When an open house is scheduled, plan to be
away for the afternoon. Make the house accessible to the listing broker and be sure to leave word on how to
contact you.
SELLER AND BROKER TEAM
During the listing period, the listing broker will periodically update the home seller on the mortgage market, new
competitive listings and sales in the area, and progress in selling the home. The feedback between broker and seller
is vital to exchange selling suggestions and maintain maximum marketability. The listing broker will follow-up with
the other selling brokers and provide feedback to the home seller. This mutual teamwork becomes especially
important later when negotiating offers t purchase.
brokers and their vast network of contacts. Approximately 17% of buyers come from inquiries stimulate by “for
sale” signs in yards. The remaining 27% of buyers come from a combination of the real estate company’s
reputation and image, open houses, and advertising or other promotional efforts. Obviously, the most productive
source of buyers is working closely with other brokers, and this is where your listing broker begins.
WHEN IT’S “SHOW TIME”
every effort to accept all appointments—you never know when your buyer will walk through the front door. Also,
have the property brochure available with utility bills, MLS profile, house location survey, etc.every effort to accept
all appointments—you never know when your buyer will walk through the front door. Also,
have the property brochure available with utility bills, MLS profile, house location survey, etc.
IF YOUR’RE HOME
If you’re home, greet the prospects at the door and politely excuse yourself and leave the selling to us. (Perhaps
check the baking or take the dog for a walk.)
Buying a home may be the largest single purchase a family will make in a lifetime. It is a serious matter for them;
therefore, too many distractions could spoil the sale. We have found over the years that a number of pointers make
things a little easier for your Sales Associate and the buyers.
Too many people present during inspection may make the potential buyer feel like an intruder, which makes it
difficult for selling broker and buyer to beat ease.
It’s better that you and your children busy yourselves in one part of the house or outside, rather than tagging
along. The broker knows the buyer’s desires and can better emphasize your home’s features.
Quiet is the ideal environment. Noise is distracting, so don’t have the radio or TV on—the broker and the buyer
need to hear each other!
It’s better to keep pets out of the house. Buyers may be timid around an unfamiliar animal.
Chatting with a potential buyer may dilute the broker’s ability to resent your home’s features in the best light. If
asked a question, respond honestly, but diplomatically refer questions to the broker.
The lived-in appearance makes it a home. There’s no need to apologize for its appearance. Let the trained broker
answer any objections.
Many a sale has been lost by trying to dispose of furniture and furnishings to the potential buyer. Wait until after
the sale is made.
Your listing broker is most qualified to bring negotiations to a favorable conclusion.
Do not discuss price, terms, possession, or other factors with the potential buyer.
IF YOU’RE NOT HOME
Have the house ready and enclose pets in the basement, garage or back yard. Selling brokers may leave their
business cards or register at the listing broker’s office, depending on local custom. Be sure to keep any cards and
give them to your listing broker as soon as possible for follow-up. When an open house is scheduled, plan to be
away for the afternoon. Make the house accessible to the listing broker and be sure to leave word on how to
contact you.
SELLER AND BROKER TEAM
During the listing period, the listing broker will periodically update the home seller on the mortgage market, new
competitive listings and sales in the area, and progress in selling the home. The feedback between broker and seller
is vital to exchange selling suggestions and maintain maximum marketability. The listing broker will follow-up with
the other selling brokers and provide feedback to the home seller. This mutual teamwork becomes especially
important later when negotiating offers t purchase.
| Gordon & Pamela King Your Friendly, Service Oriented, Realtors Direct-301-351-3608 |
Gordon & Pamela King are both licensed as
Associate Brokers in MD, Gordon King is
also licensed as a Associate Broker in D.C.
Associate Brokers in MD, Gordon King is
also licensed as a Associate Broker in D.C.
| 240-497-1700 |
| Gordon & Pamela King Your Friendly, Service Oriented, Realtors Direct-301-351-3608 |
| 240-497-1700 |
 | |  | |  | |  | |  | |  | |  | |  | |  |